Ethical Considerations of Personalisation in Marketing

The technique of personalising adverts and other marketing materials to specific persons or groups is known as personalisation in marketing.

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The Benefits of Hiring a Digital Marketing Agency

The Benefits of Hiring a Digital Marketing Agency

Employing a digital marketing firm comes with some significant benefits, such as having access to a team of specialists, being cost-effective, and bei..

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20 Digital Marketing Tools For Small Business

20 Digital Marketing Tools For Small Business

Effective use of the right digital marketing tools is an important signal of success in the execution of a powerful digital marketing strategy for SME..

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The Digital Marketers Guide to Isolation and Remote Working

The Digital Marketers Guide to Isolation and Remote Working

Some tips on how you should be spending that extra time you find you are having through the working day by not commuting… It’s good practice to keep b..

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Top Digital Marketing Trends for 2023

Top Digital Marketing Trends for 2023

In 2023, we can expect to see some exciting developments in the field, as marketers continue to find new ways to reach and engage with consumers. Here..

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The New Consumer-Centric Branding Paradigm

The New Consumer-Centric Branding Paradigm

Branding has undergone a number of evolutionary steps in the last hundred years; from its initial state as a statement of quality and authenticity in..

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Why Business Leaders Need to be Thinking Digital to Ensure Survival

Why Business Leaders Need to be Thinking Digital to Ensure Survival

The unquestionable advantages of digital marketing have led to its continued rise in strategic importance within organisations, taking marketing budge..

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The Importance of Colour in UX and Marketing

The Importance of Colour in UX and Marketing

Colour has always had an important, yet often poorly understood, role in marketing. Brands can build their entire personality around a particular colo..

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