Retargeting / Remarketing
Drive higher conversion by showing ads to consenting users who have previously visited your website or interacted with your brand
Display advertising is a powerful tool for getting your brand message in front of consumers. The visual nature of display advertising will catch a user’s eye and reinforce your products and brand in their memory.
Using channels such as the Google Display Network and YouTube your reach will be maximised and your advertising targeted to specific audiences. With remarketing, we can further optimise for conversion and sales as we retarget potential customers who have engaged previously with low frequency display ads.
Current best practices in display advertising through the Google Network use advanced custom affinity audiences to keep your targeting tight. These audiences are developed based on search phrases they commonly use and the types of websites they have previously visited. To achieve the best results you can also layer demographic targeting on top of a custom affinity audience including age & gender to refine targeting further.
This new type of contextual based advertising, combined with best practice implementation in the Google Ads platform provides a cost-effective and accessible display advertising capability. Because advertisers can’t target individual users by using third-party cookies anymore, contextual advertising campaigns will become the mainstay. Contextual ads are based on content which the user is looking at right now, instead of their browser history or behavioural profile. It is designed to be more interesting for users, as they’ll see ads that match with the theme of the website pages that they are visiting.
Get in touch with a brief summary of your requirement and we’ll be happy to discuss your project in an open and transparent manner.
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