Understand How Customers Behave and Interact with Your Online Store

We have significant expertise and experience in the development, implementation and management of complex Google Analytics E-Commerce solutions for clients. This involves the full range of features including custom dimensions and full automated product mapping, integration with GTM and data layer variables and integration with third party systems to ensure data flow. We have managed E-Commerce GA solutions at both standard and GA premium levels and understand the limitations and complexity of both solutions. Our goal in any implementation is to ensure the data collected is as accurate as possible and feeds into the insights reports via API to ensure automation and efficiency in the process.

Although Google Analytics is the most popular and widely used E-Commerce analytics system, many content management systems, including Shopify, have built in E-Commerce analytics modules.

E-Commerce analytics platforms give you the ability to track the following

  • The number of visitors to your website, segmented by channel, device and campaign
  • How users engage with your website, what pages they visit and how long they spend on each page
  • Seasonality trends and which days of the week / month / year are the busiest
  • How customer journey through your website; the conversion rates through each step in your purchase funnel
  • What products / categories are most popular and in which demographic segments

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Related Digital Analytics Services


Server Side Tracking

Gain control of your own data collection and sharing, reduce the page load time, and rely on first-party cookies only


Google Tag Manager

Effectively and efficiently manage tag placement on your website with GTM


Cookie Controller Setup

Ensure compliance with local data protection laws with cookie management systems


Google Analytics Audit

Ensure your data collection is accurate and precise with a GA audit

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