Server Side Tracking
Gain control of your own data collection and sharing, reduce the page load time, and rely on first-party cookies only
To gain a competitive edge, it is important for organisations to develop and deploy a comprehensive digital data analytics strategy and reporting framework. The strategy will identify the most efficient way of creating a suite of customised reports and dashboards, empowering sales and marketing teams with high level insights about their website traffic, online audiences, search engine optimization effectiveness, online advertising performance and E-Commerce analytics.
In order to achieve a successful implementation of a digital analytics strategy, objectives are broken down into three main aspects that define the digital marketing and web landscape:
Getting a discrete understating of customer behaviours and attributes and how to increase the intelligence and insights on customer segments:
Developing reports which deliver insights on how the customer interacts with lead generation funnels on digital assets which will feed into conversion rate optimisation initiatives. For example:
It will also be impoprtant to develop reports that generate insights on channel performance (paid and owned), enabling and empowering marketing teams to optimize channel effectiveness, revenue and return-on-investment. For example;
Gain control of your own data collection and sharing, reduce the page load time, and rely on first-party cookies only
Effectively and efficiently manage tag placement on your website with GTM
Ensure compliance with local data protection laws with cookie management systems
Ensure your data collection is accurate and precise with a GA audit
Get more accurate conversion data from Meta ad platforms using server-side API tracking
Unlock new capabilities with GA4 and learn how to attract, engage and convert customers.
Understand in detail how customers behave and interact with your online store
Leverage the power of Google Data Studio to visualise and collate data from multiple sources
Leverage the power of Google Analytics to drive actionable insights and revenue opportunities
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