Empower Your Decisions with Analytics and Insights to Enhance Data-Driven Marketing Capabilities

To gain a competitive edge, it is important for organisations to develop and deploy a comprehensive digital data analytics strategy and reporting framework. The strategy will identify the most efficient way of creating a suite of customised reports and dashboards, empowering sales and marketing teams with high level insights about their website traffic, online audiences, search engine optimization effectiveness, online advertising performance and E-Commerce analytics.

In order to achieve a successful implementation of a digital analytics strategy, objectives are broken down into three main aspects that define the digital marketing and web landscape:

  • Understanding Customer Behaviour
  • Understanding Customer Experience
  • Understanding Digital Channel Effectiveness

Understanding Customer Behaviour

Getting a discrete understating of customer behaviours and attributes and how to increase the intelligence and insights on customer segments:

  • Content preferences and identification of content which retains user interest on the site and enhances sales conversion
  • Demographic data of website users and the discovery of insights from this that can be used to enhance customer experience and conversion
  • Social behavior and trends from social platforms which deliver intelligence that can be used to optimise proposition and content strategy
  • Market trends based on search behaviours

Understanding Customer Experience

Developing reports which deliver insights on how the customer interacts with lead generation funnels on digital assets which will feed into conversion rate optimisation initiatives. For example:

  • Page load times / performance
  • Heatmaps visualising customer behavior on landing pages
  • A/B testing initiatives
  • Segment Analysis

Understanding Digital Channel Effectiveness

It will also be impoprtant to develop reports that generate insights on channel performance (paid and owned), enabling and empowering marketing teams to optimize channel effectiveness, revenue and return-on-investment. For example;

  • Search engine optimization (SEO) trends, ranking analysis for target keywords, and SEO market trends
  • Search engine marketing (PPC) and display trends and analysis, search query analysis
  • Insights from advertising platforms, keyword trends and auction insights
  • Competitor insights, activity, and performance
  • Cost, revenue and return-on-investment by channel

Digital Analytics Services

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Google Tag Manager

Effectively and efficiently manage tag placement on your website with GTM

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Cookie Controller Setup

Ensure compliance with local data protection laws with cookie management systems

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Google Analytics Audit

Ensure your data collection is accurate and precise with a GA audit

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Facebook Conversion API

Get more accurate conversion data from Meta ad platforms using server-side API tracking

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Google Analytics 4 Migration

Unlock new capabilities with GA4 and learn how to attract, engage and convert customers.

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E-Commerce Analytics

Understand in detail how customers behave and interact with your online store

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Data Studio Dashboards

Leverage the power of Google Data Studio to visualise and collate data from multiple sources

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Google Analytics

Leverage the power of Google Analytics to drive actionable insights and revenue opportunities

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