Google Analytics 3 is Now in Sunset, it's Time to Migrate.

Google Analytics 4 (GA4) is the natural successor of Universal Analytics (GA3). The new platform is the largest update to Google Analytics since 2012 when Universal Analytics was unveiled. As the legacy platform will be discontinued in July 2023, it is important to start collecting data in the new platform before July 2022. This way, when utilising GA4 from July 2023, it will be possible to perform year-on-year comparisons – a key performance measurement for every business – immediately, without data gaps.

Optimisation and Cleanup Opportunity

The events collection system of GA4 is the core of the platform data tracking protocol, therefore it is necessary to implement from scratch all non-standard web / app events (not automatically collected). This is a great opportunity for a business to review all the current UA tracked events, and standardise and clean-up them before repurposing them into GA4.


We will provide a proprietary detailed Google Analytics 4 manual, covering the following topics:

  • GA4 vs UA: Main differences
  • GA4 Innovations / New metrics
  • Data collection
  • Events
  • Data privacy
  • Predictive insights
  • Reporting capabilities

Measurement Scoping

  • Definition of tracking elements important for the business
    • Events & their Parameters
      • The core of GA4 measurement protocol
    • Custom Dimensions 
      • Important for reporting
    • Custom Metrics
    • Conversions 
      • Important for predictive insights
  • User-ID collection
  • Audiences definition
  • Discuss the BigQuery connection, that will:
    • Enable real data ownership
    • Avoid the maximum data retention period of 14 months 
    • Unsampled data analysis
    • Scalable

Discuss Your Project with an Expert Today

Get in touch with a brief summary of your requirement and we’ll be happy to discuss your project in an open and transparent manner.

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