Leverage High-Quality Organic Traffic with an Intelligent SEO Strategy

Search Engine Optimization is a set of techniques and strategies that allow a website to be found by users on search engines (on non-paid results) at the zero-moment-of-truth, when they are looking for information about certain content, product or service using relevant keywords for their searches.

SEO is a critical part of the overall digital marketing mix and creating and maintaining high rankings in the search engines should be viewed as a must have as opposed to some ancillary or peripheral activity. We focus on all key areas of search engine optimisation including keyword research on-page SEO, technical SEO and off-page SEO. Integrating best practice SEO during the web development or brand refresh process is also a very important task to ensure preservation of current rankings and organic traffic following relaunch. A proper SEO migration is essential, however often overlooked.

Analysis & Investigation

Critical to any SEO project is the understanding of your current situation – how does the website stack up in terms of current best practice. We recommend a full technical SEO audit of every website which gives us a baseline and allows us to identify red flags that we can take emergency action on to remedy critical issues immediately. This also gives us a framework to follow to optimise less critical, but still important SEO factors as the project progresses.

Apply Best Practice Techniques

During the second phase and when we are satisfied critical issues are fixed, we can then focus on optimisation using our range of best practice techniques that we have developed from years of experience. We look in detail at website architecture, technical factors on the site, off-page link profile and content strategy. Our unique combination of techniques allow us to drive consistency in our results.

Deliverable Measurable Results

Every project initiates with a baseline ranking analysis of where you rank, compared to selected competitors, in the search results for a selection of your priority keywords. This gives us our starting point for measurement and allows us to track progress and the success of the initiatives we are implementing. This also gives you the confidence to know that what we are doing is working – there are no grey areas.

Drive Innovation

We are constantly seeking to improve our knowledge and understanding of the digital landscape and how the search engines work – keeping up to date with new updates, trends and releases. As an official Google Premier Partner, we can position you at the leading edge of developments in SEO, being first to market with new initiatives and optimisation procedures that others will hear about once they become mainstream.

Search Engine Optimisation Services

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International SEO

Optimise your website for international and global SEO reach

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Technical SEO

Ensure the critical foundations for SEO are established with Technical SEO

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On-Page SEO

Apply best practice on-page SEO with aligned keywords, meta tags and content

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SEO Migration

Preserve valuable SEO rankings and traffic during relaunch with an optimum SEO migration

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SEO Audit

Run a full diagnostic SEO healthcheck and identify quick-wins to drive value

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Keyword Research

Identify high-affinity search keywords to reduce waste and drive quality traffic

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