Search Engine Optimisation

Search Engine Optimization is a set of techniques and strategies that allow a website to be found by users on search engines (on non-paid results) at the zero-moment-of-truth, when they are looking for information about certain content, product or service using relevant keywords for their searches.

SEO is a critical part of the overall digital marketing mix and creating and maintaining high rankings in the search engines should be viewed as a must have as opposed to some ancillary or peripheral activity. We focus on all key areas of search engine optimisation including keyword research, on-page SEO, technical SEO and off-page SEO. Integrating best practice SEO during the web development or brand refresh process is also a very important task to ensure preservation of current rankings and organic traffic following relaunch. A proper SEO migration is essential, however often overlooked.

Deliverable Measurable Results

Every project initiates with a baseline ranking analysis of where you rank, compared to selected competitors, in the search results for a selection of your priority keywords. This gives us our starting point for measurement and allows us to track progress and the success of the initiatives we are implementing. This also gives you the confidence to know that what we are doing is working – there are no grey areas.

Drive Innovation

We are constantly seeking to improve our knowledge and understanding of the digital landscape and how the search engines work – keeping up to date with new updates, trends and releases. As an official Google Premier Partner, we can position you at the leading edge of developments in SEO, being first to market with new initiatives and optimisation procedures that others will hear about once they become mainstream.