International SEO

The process for international SEO is more complex as it takes in key elements of research and technical optimisations, however it offers a scalable and cost-effective way to grow and reach your desired foreign target market.

An international SEO process should begin with initial research to validate the starting point and the potential for each international market, which will allow you to prioritise and set your target.

The first step is to identify your current international organic search visibility, traffic, conversions, and conversion rate by answering the following questions:

• Which other countries and languages are already providing organic search visibility and traffic?
• What’s the volume and trend over time of the organic search visibility and traffic coming from each country and language?
• Which are the keywords and pages that attracted the search visibility and traffic for each of the top identified international markets?
• What’s the organic search CTR and conversion rate of the visitors coming from each of the top international markets?
• What’s the conversion volume and trend coming from each of these international markets?