Optimise your Website for International and Global SEO Reach

The process for international SEO is more complex as it takes in key elements of research and technical optimisations, however it offers a scalable and cost-effective way to grow and reach your desired foreign target market.

An international SEO process should begin with initial research to validate the starting point and the potential for each international market, which will allow you to prioritise and set your target.

The first step is to identify your current international organic search visibility, traffic, conversions, and conversion rate by answering the following questions:

  • Which other countries and languages are already providing organic search visibility and traffic?
  • What’s the volume and trend over time of the organic search visibility and traffic coming from each country and language?
  • Which are the keywords and pages that attracted the search visibility and traffic for each of the top identified international markets?
  • What’s the organic search CTR and conversion rate of the visitors coming from each of the top international markets?
  • What’s the conversion volume and trend coming from each of these international markets?

The next key step is to identify the potential for SEO in each of the markets and align this with local consumer search behaviour. Keyword research will help to identify this potential by collecting the following data for each one of them.

  • Relevant keywords and phrases used as queries by your international audiences to search for your business, products, or services
  • Organic search volume for these keywords per country
  • Level of competition of the keywords per country
  • Your current rankings for these keywords in the target markets

The next step is the technical optimisation for each geo-location, which includes hreflang, search console geo-targeting, language and country detection and crawlability and indexability in each target geography. Our multilingual team have a high level of expertise in international SEO.

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