Harness the Power of Digital Advertising to Drive Qualified and Targeted Traffic and Achieve Optimal Return on Investment

Digital advertising allows your brand to allocate resources effectively by targeting users as they are searching in real time, thus ensuring your ad appears when intent is high. Paid online advertising allows companies the opportunity to also make informed decisions due to the swathe of data available to them.

Digital advertising provides marketers with the distinct advantage of being highly measurable and data-driven. Marketers are provided with multi-level measuring capabilities allowing them to analyse performance. Additionally, a large amount of data means marketers can further fine-tune their advertising by making informed decisions.

Search Engine Advertising

SEA gives you the power and flexibility to advertise to targeted consumers on your terms. Using platforms such as Google AdWords and Bing Ads, it is now possible to deliver a highly effective message to your customers in real time and to track the effectiveness of your search campaigns through to conversion. Combined with a powerful digital analytics strategy, search advertising gives you confidence that your advertising strategy is cost-effective and will deliver a positive return on investment.

Display Advertising

Display advertising is a powerful tool for getting your brand message in front of consumers. The visual nature of display advertising will catch a user’s eye and reinforce your products and brand in their memory. Using channels such as the Google Display Network and YouTube your reach will be maximised and your advertising targeted to specific audiences. With remarketing, we can further optimise for conversion and sales as we retarget potential customers who have engaged previously with low frequency display ads.

Social Advertising

Organic reach on social networks is diminishing fast and the only real way to reach the social audience is through targeted social advertising. Social adds a new element of interests and demographic targeting. This allows you to target advertising to specific interest groups, age profiles and gender specific. With social advertising, there are a broad range of advertising goals available including clicks to website, social page engagements and brand awareness, each with their own specific benefits. Key platforms include Meta (Facebook & Instagram), TikTok, LinkedIn, Snap and Twitter

Native Advertising

Native advertising is a rapidly emerging digital advertising format where advertiser-sponsored content is designed to intermingle with editorial content on publisher websites. It can take a number of distinct forms including advertorial (editorial content written in partnership with a brand), recommended articles (where sponsored content by advertisers appears in a ‘recommendation’ widget alongside editorial and news-feed content where publishers recommend sponsored content to users via ‘most read’ or update messages. The growth of this technology is possibly correlated with the decline in the effectiveness of display advertising formats with the penetration of ad-blocking technologies.

Digital Advertising Services

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Search Advertising

Capture consumers during their research, evaluation and exploratory phases with SEA

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Advertising Feasibility

Evaluate your hypotheses with test ad campaigns to ensure data-driven execution

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Display Advertising

Get your message in front of the right audience with targeted display advertising

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Social Advertising

Engage with consumers in a targeted and effective way using social advertising

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Conversion Rate Optimisation

Maximise revenue by optimising the consumer journey to conversion

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