Maximise Revenue by Optimising the Consumer Journey to Conversion

Conversion rate optimisation (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. Our philosophy of research and experimentation means that we apply a methodical scientific approach to CRO, ensuring we increase sales not only through optimised acquisition, but also through increasing the number of visitors converting on the website. 

Some key tactics in Conversion Rate Optimisation include:

  • Landing Page Optimisation – we use analytics to identify the top landing pages and optimise these pages to maximise user engagement and experience. We also create CTAs (calls to action) and engagement touchpoints to guide the user to convert.
  • User Experience Optimisation – using analytics and other tools, we can establish where the users exit the site and optimise in order to retain user engagement and interest. Testing the responsiveness for different devices and ensuring the customer journey is optimised for each primary device is essential as well as testing and improving load times.
  • Click Behaviour Analysis – using click behaviour software we generate heat maps of user behaviour which helps us to identify the best position for CTAs and identify poorly performing placements.
  • Funnel / Cart Optimisation – we identify conversion funnels and optimise to maximise conversion rate and minimise fall-offs. We also A/B test and UX test forms and touchpoints to ensure users have a ‘happy path’ and engage with you.

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