Paid Media and Demand Capture
Reach defined audiences with messages designed for the platform, the decision stage and the action you need next.
Social campaigns underperform when broad targeting, generic creative and platform metrics replace a clear proposition, journey and qualified conversion definition. Teams produce large volumes of impressions and leads without enough evidence that the audience, message or follow-up process is commercially useful.
Social campaigns underperform when broad targeting, generic creative and platform metrics replace a clear proposition, journey and qualified conversion definition.
Teams produce large volumes of impressions and leads without enough evidence that the audience, message or follow-up process is commercially useful.
Social Media Advertising combines audience and platform selection, creative strategy, campaign structure, landing or lead-form design, tracking and review for channels such as LinkedIn and Meta where appropriate.
The precise scope depends on the starting point and the decision to be made. The following areas are commonly considered in Social Media Advertising.
Gather and interpret evidence about platform and audience fit, while keeping source quality, assumptions and data limitations visible.
Plan campaign and funnel design around the defined audience, proposition, landing journey, budget guardrails and measurement rules.
Plan creative territories and variants around the defined audience, proposition, landing journey, budget guardrails and measurement rules.
Plan targeting and exclusions around the defined audience, proposition, landing journey, budget guardrails and measurement rules.
Address landing-page or lead-form design in the context of the wider engagement, connecting the work to the available evidence and the intended decision.
Define and test measurement and learning so stakeholders understand what the evidence measures, where it is limited and how it should inform action.
Organisations with a defined audience, credible offer or content, suitable creative capacity and an agreed process for qualifying and following up response.
It is less useful when there is no clear owner, insufficient access to the relevant systems or evidence, or no capacity to act on the findings. Discovery should confirm suitability before a wider programme is agreed.
DSC adapts the detail to the organisation, but Social Media Advertising follows a controlled, evidence-led sequence.
Agree the audience, offer, decision stage, budget logic, claims, exclusions, conversion definition and review responsibilities.
Use audience, search, competitor and historical evidence to decide where paid media can realistically contribute.
Develop targeting, account structure, messages, creative requirements, landing-page alignment and measurement before launch.
Activate agreed campaigns with QA, budget controls, tracking checks and a clear test horizon.
Review evidence against the objective, distinguish attribution from causal certainty and refine messages, audiences and landing journeys.
The final scope is agreed around the decision rather than a fixed menu. A typical Social Media Advertising engagement may provide:
The proposal should state which items are included, the evidence and access required, who owns each review and what sits outside the agreed scope.
A more coherent social campaign system with clearer message testing, better lead or engagement definitions and stronger links to downstream action.
Success should be defined before launch using qualified response, conversion quality, cost guardrails and downstream evidence appropriate to the campaign. Platform attribution alone is not proof of incremental impact.
Relevant client work showing how this service area has been applied in practice.
A joined-up digital recruitment engagement combining paid media, landing-page optimisation, search visibility and measurement to support demand generation for priority programmes.
A joined-up programme combining precision paid media, conversion optimisation, search visibility and measurement to improve how specialist commercial demand was captured.
A joined-up programme spanning research and strategy, search visibility, paid acquisition, analytics and digital experience to strengthen the school's recruitment journey.
Social Media Advertising combines audience and platform selection, creative strategy, campaign structure, landing or lead-form design, tracking and review for channels such as LinkedIn and Meta where appropriate.
Organisations with a defined audience, credible offer or content, suitable creative capacity and an agreed process for qualifying and following up response.
Objectives, audience and offer information, budgets, approved claims, historical campaign and conversion evidence, landing-page access and a defined follow-up process.
The exact outputs are agreed in the proposal. Typical deliverables include audience and platform brief, message and creative territories, campaign and form/landing design, tracking and CRM handoff requirements, and optimisation and learning plan.
Success should be defined before launch using qualified response, conversion quality, cost guardrails and downstream evidence appropriate to the campaign. Platform attribution alone is not proof of incremental impact.
No. DSC can improve the quality of diagnosis, planning, implementation and learning, but outcomes also depend on the organisation, market, budget, offer, platform behaviour and the way recommendations are implemented.
Share the current situation, the decision you need to make and any constraints that matter. We will help determine whether Social Media Advertising is the right next step and what evidence would be required.
Lenire
ONEZERO1
Musgrave Group
Neuromod
RCSI
National Orthopaedic Hospital Cappagh
Skylark Control
SpinLife
Strata
SuperValu
The James Clinic
TOMRA Food
Trinity College Dublin
University College Dublin
Water Stewardship Ireland
Castlethorn
Climate Ready Academy
Dublin City University
Dublin Academy
Goodbody
Independent College
Kerry Group
Kerry Health and Nutrition Institute
KSN Construction Consultants
