Engage with Consumers in a Targeted and Effective Way

Organic reach on social networks is diminishing fast and the only real way to reach the social audience is through targeted social advertising. Social adds a new element of interests and demographic targeting. This allows you to target advertising to specific interest groups, age profiles and gender specific. With Facebook and Instagram advertising, there are a broad range of advertising goals available including clicks to website, social page engagements and brand awareness, each with their own specific benefits. Other key platforms include TikTok, LinkedIn, Snap and Twitter.

Linkedin is the primary B2B paid advertising channel and is and important tactics when targeting audiences with business / professional attributes. We can integrate targeting of these audiences into either B2C or B2B when appropriate, especially when multichannel tactics are valuable. We have significant expertise in the planning, design and execution of Linkedin Advertising across the spectrum of content types.

Twitter ads is a useful channel in specific and specialised use cases. It is not appropriate in all cases, however there are some instances where promotion on the platform can be highly effective, such as trade shows, events and other scenarios where users are following a trending story. A well thought out and timed promoted tweet can capture the consumer at the right moment in their journey and prove cost effect in driving action.

Social advertising has many advanced audience types including:

  • Core Audiences: Define an audience based on criteria such as age, interests, geography and more.
  • Custom Audiences: Get back in touch with people who have engaged with your business, online or off.
  • Lookalike Audiences: Reach new people whose interests are similar to those of your best customers.

Social advertising has many advanced targeting features including:

  • Location: Advertise in the cities, communities and countries where you want to do business.
  • Demographics: Choose your audience based on age, gender, education, job title and more. You can keep track of the types of people your ads are reaching
  • Interests: Add interests and hobbies of the people you want your ad to reach – from organic food to action films – and make your targeted ads more relevant.
  • Behaviour: Target your ads based on consumer behaviours such as prior purchases and device usage.
  • Connections: Choose to include people who are connected to your social page or event, or exclude them to find new audiences.

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