Engage Consumers in their Research, Evaluation and Exploratory Phases

Search Engine Advertising gives you the power and flexibility to advertise to targeted consumers on your terms. Using platforms such as Google AdWords and Bing Ads, it is now possible to deliver a highly effective message to your customers in real time and to track the effectiveness of your search campaigns through to conversion. Combined with a powerful digital analytics strategy, search advertising gives you confidence that your advertising strategy is cost-effective and will deliver a positive return on investment.

Search advertising provides marketers with the distinct advantage of being highly measurable and data-driven. Marketers are provided with multi-level measuring capabilities allowing them to analyse performance. Additionally, a large amount of data means marketers can further fine-tune their advertising by making informed decisions.

Executing an effective search advertising campaign can be daunting, however with the correct digital campaign planning and research, significant benefits can be achieved. The first critical action is to ensure your current Google Ads account is configured correctly and that all the relevant integrations and optimisations for proper account functioning are in place.

As a Google Premier Partner, we can set you up with a new account and offer a €400 voucher for advertising spend, which applies once you have spent €400. Detailed keyword research is then necessary to ensure you are targeting the correct audience and this will also help to structure your ad copy. Other important features of search advertising campaigns include the correct bidding strategy, scheduling and device targeting considerations, negative keywords, ad extensions, bid adjustments, conversion tracking and the correct location targeting.

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Related Digital Advertising Services


Retargeting / Remarketing

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Google Shopping Ads & Merchant Centre

Drive E-Commerce Sales and Revenue with Google Shopping Ads integrated with Google Merchant Centre

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