Optimise Keywords, Meta Tags and Content to Achieve Best Practice On-Page SEO

On-page SEO is the procedure of optimising content and page elements on a website in order to rank higher and earn more relevant traffic from search engines. We approach an on-page SEO project by first working with you to identify your strategic objectives and then undertake keyword research to identify high-value keywords which align to your objectives. We then crawl your site as if we were a search engine spider and analyse the results of the crawl highlighting on-page factors including missing title, missing description, duplicate title, duplicate description, excessive tag length, bad redirects, H1 headings configuration, invalid page URL structure and invalid characters amongst others. We outline remedial actions in a recommendations matrix and make the necessary changes to your website to bring it in-line with best practice on-page SEO.

A best practice on-page SEO project will look at the following elements and optimise accordingly:

  • Use a short, descriptive URL. 
  • Write an informative title tag.
  • Write a compelling meta description.
  • Link to relevant resources.
  • Optimise your images and alt atgs.
  • Add schema markup for rich snippets.
  • Add internal links.
  • Ensure page content and header tags contain keywords

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