Logically Plan the Structure and Flow of Your Website for Optimum Experience

Information Architecture is about organising the content and flow of a website based on research and planning. The end goal of information architecture design is to develop a structure / design that balances the user’s desires with the business’s needs. Users have four fundamental questions when they arrive at a website: Am I in the right place? Do they have what I am looking for? Do they have anything better (if this isn’t what I want)? What do I do now? One of the key tasks of the project is to ensure that these questions are answered effectively – on every page of your site. 

Generally when defining the Information Architecture for the new (or repurposed) websites, we consider the following::

  • User personas, scenario & journey definitions – who are your key users? What goals do they wish to accomplish on your website? How should they navigate through your site?
  • Information architecture definition – how should your content be structured on the new website? What terminology should be refined and simplified to ensure user goals can be achieved as quickly as possible?
  • Sitemap creation – We will define a new sitemap for your new website which incorporates the findings of the work undertaken with regards your User goals and information architecture.
  • Content migration plan – We will define a plan which ensures the smooth migration of your content from your existing to the new platform.

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