Develop a Data-Driven Digital Strategy and Drive Revenue and ROI

At the end of the research phase in a digital project, data is collated, organised, analysed and interpreted. This data forms the foundation for developing a digital marketing strategy aimed at executing a full-scale digital marketing activation campaign, localized to each target geography identified, and executed over an appropriate time period in line with the company’s strategic objectives. The digital strategy will be dynamic and will have ongoing active optimisation and reflective data and insight analysis to ensure optimal customer acquisition and minimal media spend wastage.

In parallel to the full-scale digital advertising campaigns, new digital research streams will be activated to identify opportunities for further globalization / expansion of the demand generation activation strategy. Strategies to enhance customer retention and satisfaction and to prevent churn will also be activated in parallel.

Common Strategic Objectives

  • To research the current market in terms of feasibility for digital marketing tactics
  • To understand the customer and to gain a deep understanding of the key personas, their scenarios for visiting the website, the expected website journey, key touchpoints and endpoint of their interaction
  • To identify core themes and search keywords around the product online and understand competitive forces within the market
  • To identify and/or validate high potential markets most conducive to meeting revenue and customer acquisition goals
  • To formulate a digital marketing strategy aimed at developing new business within the high potential markets
  • To activate at scale digital media / marketing campaigns to promote the products, localized to each high potential market
  • To support sales and business development teams with aligned digital marketing campaigns to maximize sales within each territory 

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