Upskill Your Team and Advance Marketing Capabilities in Your Organisation

We design and deliver bespoke, practical digital training programs to upskill both digital and non-digital teams in organisations, both multinational and local. Our structured modules aim to empower business professionals with a practical understanding of digital marketing tools and techniques and help them to become proficient in executing basic digital marketing campaigns for lead generation online. This can be valuable in onboarding non-digital departments into the benefit of digital and with more advanced modules, we can upskill internal teams across a number of areas in digital marketing. 

Practical assignment can include undertaking digital research and audits, the management of a digital marketing campaign for their own product or department and/or developing and implementing a digital marketing strategy, including setup and activation of Google AdWords, Facebook Advertising, LinkedIn Marketing, performing Search Engine Optimization and UX changes or recommendations to their website and the analysis of campaign effectiveness using Google Analytics.

Case Study – Facebook (Meta Platforms Inc.)

Our expert trainer, Eamonn, was engaged by Facebook EMEA to design and develop a master training program in digital marketing for Facebook Ambassadors – new recruits joining the Facebook team and working with enterprise and small business clients. The program was piloted in France and ran over a number of years.

The program consisted of the delivery of 12 interactive training workshops to the team of ambassadors and included strategic consultancy in terms of appropriate digital strategy for each of the ambassador’s clients, including SEO, SEA, Social Advertising, CRO, Analytics and Content Marketing. The holistic approach to digital marketing strategy and implementation for each of the clients proves a synergistic effect for the client.  The programme was highly focussed on training the Facebook consultants on how to engage and upskill small-to-medium enterprises within the EMEA territory.

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In-House Team Workshops

Targeted, bespoke solution-focussed training, specific to your business, and delivered in a collaborate and interactive format

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