Maximise Revenue and ROI with an Intelligent Digital Campaign Plan

There are a number of different stages in this initial discovery phase in a digital campaign plan, including detailed online research, methodical keyword and search trends research, competitor analysis and reverse engineering, audit and optimization of the current digital ecosystem, running digital advertising feasibility studies to assess individual target markets for viability and suitability for digital campaigns and detailed analysis of the subsequent data. At the end of this process, we will have the necessary behavioural and financial data and insights to formulate the most appropriate digital strategy for at-scale consumer activation. The data will drive optimisation activities on the website, identify the most effective messaging and advertising platforms and which geographies to prioritise with budget to maximise revenue and return on investment.

Elements of a Campaign Plan

Detailed campaign planning is an essential step in the digital marketing process, ensuring that the execution of campaigns is smooth and consistent. The research that has been undertaken needs to be collated, analysed and interpreted and translated into a campaign plan across a number of key elements:

  • Audience definitions
  • Keyword targeting
  • Geo-targeting
  • Target acquisition platforms and funnel stages
  • Content, creatives & ad copy
  • Landing pages
  • Budgets and scheduling
  • Bidding strategy
  • Negative keywords & placements

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