Maximise Revenue and ROI with an Intelligent Digital Campaign Plan

There are a number of different stages in this initial discovery phase in a digital campaign plan, including detailed online research, methodical keyword and search trends research, competitor analysis and reverse engineering, audit and optimization of the current digital ecosystem, running digital advertising feasibility studies to assess individual target markets for viability and suitability for digital campaigns and detailed analysis of the subsequent data. At the end of this process, we will have the necessary behavioural and financial data and insights to formulate the most appropriate digital strategy for at-scale consumer activation. The data will drive optimisation activities on the website, identify the most effective messaging and advertising platforms and which geographies to prioritise with budget to maximise revenue and return on investment.

Elements of a Campaign Plan

Detailed campaign planning is an essential step in the digital marketing process, ensuring that the execution of campaigns is smooth and consistent. The research that has been undertaken needs to be collated, analysed and interpreted and translated into a campaign plan across a number of key elements:

  • Audience definitions
  • Keyword targeting
  • Geo-targeting
  • Target acquisition platforms and funnel stages
  • Content, creatives & ad copy
  • Landing pages
  • Budgets and scheduling
  • Bidding strategy
  • Negative keywords & placements

Discuss Your Project with an Expert Today

Get in touch with a brief summary of your requirement and we’ll be happy to discuss your project in an open and transparent manner.

Request a Consultation

Related Research & Strategy Services

imformation-architecture

Digital Audits

Check the health of your digital ecosystem with a comprenhensive digital audit

advertising-1

Advertising Feasibility

Evaluate your hypotheses with test ad campaigns to ensure data-driven execution

digital-strategy

Digital Strategy Formulation

Use a scientific and logical approach to develop a data-driven digital marketing strategy

project_delivery

Enterprise Ireland Grants

Leverage our experience with the EI grant process to maximise grant value and return

Trusted by Many Leading Companies and Brands

  • unipolre
  • bluewave
  • cpl-resources
  • wholesome-kitchen
  • focus-ireland
  • trinity-college
  • lansdowne-place
  • applegreen
  • onesonic
  • bank-of-ireland
  • musgrave-group
  • neuromod
  • doddl
  • kerry-group
  • safetrx-active
Customers Reviews of Digital Strategy Consultants

Digital Strategy Consultants rated 5 out of 5 based on 14 client reviews.
Visit our Google Business page for the reviews.

Why partner with us?

Our strategic mindset, client-focussed approach, reliability, flexibility and high-degree of digital expertise ensures you are in safe (and transparent) hands. Learn more about our team.

About Us