Drive Actionable Insights and Revenue Opportunities with Google Analytics

Accurate data should be seen as a key competitive advantage for organisations, empowering them to collect data and derive actionable insights which can be applied to current marketing activities. A best practice implementation of Google Analytics and development of the underlying data collection framework empowers marketing teams and business leaders with high level insights about their website traffic, online audiences, search engine optimization effectiveness, and online advertising performance. These insights prime organisations for growth through presenting opportunities to maximise revenue by understanding  consumer behaviour, customer experience, product and content preference and digital channel effectiveness. Understanding financial metrics such as cost-per-acquisition and return on investment also assist organisations to make informed and intelligent decisions on their marketing activities.

Google Analytics setup & configuration entails the technical setup of a property, and its views with the aim to collect data in a structured manner.

It generally involves:

  • Correct tracking code implementation
  • Best practice configuration setting
  • Filtering (Spam Referrals, Office, etc)
  • View separation
  • Custom segment setup
  • Custom dimension setup
  • Event & conversion setup

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