Server Side Tracking
Gain control of your own data collection and sharing, reduce the page load time, and rely on first-party cookies only
Prior to embarking on the execution and activation of digital marketing campaigns, a detailed audit of all relevant Google Analytics properties is recommended, in order to gain a holistic overview of the current configuration of the individual accounts. It is important to understand if tracking is correctly installed and if data is being collected accurately. Although Google Analytics can be used with the default settings to generate basic insights, it is highly recommended to customise accounts according to industry best practice and data collection requirements.
One of the most important aspects of a correctly configured Google Analytics implementation is to ensure that the tracking code implementation is optimum. The method of tracking code implementation on the website is important as there are a number of way to implement code. In some legacy website, hardcoded Google Analytics code can be found and this is considered sub-optimum since the introduction of Google Tag Manager (GTM). GTM is considered the optimum method for tracking code implementation on websites as it gives more stability, allows for seamless changes without development resource and ensures consistency of tracking if the website code is changed. The full Google Analytics Audit review over 50 different settings and best practice enhancements including:
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Gain control of your own data collection and sharing, reduce the page load time, and rely on first-party cookies only
Effectively and efficiently manage tag placement on your website with GTM
Ensure compliance with local data protection laws with cookie management systems
Ensure your data collection is accurate and precise with a GA audit
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