Ensure your Data Collection is Accurate and Precise with a GA Audit

Prior to embarking on the execution and activation of digital marketing campaigns, a detailed audit of all relevant Google Analytics properties is recommended, in order to gain a holistic overview of the current configuration of the individual accounts. It is important to understand if tracking is correctly installed and if data is being collected accurately. Although Google Analytics can be used with the default settings to generate basic insights, it is highly recommended to customise accounts according to industry best practice and data collection requirements.

One of the most important aspects of a correctly configured Google Analytics implementation is to ensure that the tracking code implementation is optimum. The method of tracking code implementation on the website is important as there are a number of way to implement code. In some legacy website, hardcoded Google Analytics code can be found and this is considered sub-optimum since the introduction of Google Tag Manager (GTM). GTM is considered the optimum method for tracking code implementation on websites as it gives more stability, allows for seamless changes without development resource and ensures consistency of tracking if the website code is changed. The full Google Analytics Audit review over 50 different settings and best practice enhancements including:

  • Property access and permissions
  • Administrators
  • Property setup
  • Third-party platform links
  • View setup
  • Custom dimensions

Discuss Your Project with an Expert Today

Get in touch with a brief summary of your requirement and we’ll be happy to discuss your project in an open and transparent manner.

Request a Consultation

Related Digital Analytics Services

tag-mgmt-2

Google Tag Manager

Effectively and efficiently manage tag placement on your website with GTM

data-privacy

Cookie Controller Setup

Ensure compliance with local data protection laws with cookie management systems

digital-audits

Google Analytics Audit

Ensure your data collection is accurate and precise with a GA audit

big-data

Facebook Conversion API

Get more accurate conversion data from Meta ad platforms using server-side API tracking

Trusted by Many Leading Companies and Brands

  • unipolre
  • bluewave
  • cpl-resources
  • wholesome-kitchen
  • focus-ireland
  • trinity-college
  • lansdowne-place
  • applegreen
  • onesonic
  • bank-of-ireland
  • musgrave-group
  • neuromod
  • doddl
  • kerry-group
  • safetrx-active
Customers Reviews of Digital Strategy Consultants

Digital Strategy Consultants rated 5 out of 5 based on 14 client reviews.
Visit our Google Business page for the reviews.

Why partner with us?

Our strategic mindset, client-focussed approach, reliability, flexibility and high-degree of digital expertise ensures you are in safe (and transparent) hands. Learn more about our team.

About Us