Manage Cookies Effectively and Comply with Local Data Protection Laws

The management of cookies on websites has now become an important aspect of preparedness for the future. Although not all territories are not covered by EU GDPR laws, many countries are following the lead of the EU and creating laws around cookie management. Furthermore, Google has signalled the end of support for third party cookies. This will significantly impact the functioning of many sites as well as disrupt programmatic and retargeting advertising initiatives. There is talk that Google may recognise cookie management platforms and once consent is provided by the user, still allow these cookies to fire. It is important for organisations to implement cookie management solutions to ensure they are compliant with local laws.

With the introduction of the General Data Protection Regulation, it is imperative that the website is compliant with this EU Directive. There are a number of key areas that must be considered when migrating these websites over:

Forms

  • Active opt in; Forms that invite users to subscribe to newsletters or contact preferences must default to “no” or be blank.
  • Unbundled opt in; The consent you are asking for should be set out separately for accepting terms and conditions, and acceptance of consent for other ways of using data.
  • Granular opt in; Users should be able to provide separate consent for different types of processing (post, email, telephone) also being asked for permission to pass on their details to legitimate and stated third parties in the course of carrying out business with your organisation.

Opt Out

  • Easy to withdraw permission or opt out; It must be just as easy to remove consent as it was to grant it. Individuals always need to know they have the right to withdraw their consent.

Privacy Policy

  • There must be a current and up to date privacy policy on each of the websites. The privacy policy will need to detail applications that the company are using to track user interactions.

Terms and Conditions

  • There must be a current and up-to-date Terms and Conditions section on the website. In particular, there is a need to make it transparent as to what your organisation will do with the information once it has been received, how and why the company are collecting the data and how long the company will retain the information both on the websites and company systems.

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