Ensure the Critical Foundations for SEO are Established with Technical SEO

Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimization.

We look at a number of technical factors including site speed, mobile usability, index & crawl status, sitemaps, canonical configuration, redirects, UX test, robots framework, geotargeting, authority and trust amongst others. These factors form the critical foundation required for other SEO initiatives, such as on-page and content SEO to function correctly; optimum on-page SEO procedures, lacking a proper technical SEO foundation, may not perform as good as they could.

A best practice technical SEO project will look at the following elements and optimise accordingly:

  • XML sitemaps structure and submission status
  • Google search console configuration
  • robots.txt and crawling configuration
  • Redirects and schema
  • Canonical redirects and tags
  • URL structure and status
  • Page load time and Core Web Vitals
  • SSL and HTTPS status
  • Broken links, 404 and other technical errors
  • Duplicate content issues

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