Preserve Valuable Search Engine Rankings and Organic Traffic

SEO website migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial structural changes that can significantly affect search engine visibility. 

  • Changes to the website’s URL structure
    • e.g. mysite.com/about changes to mysite.com/about-us
  • Changes to the websites domain name
    • e.g mysite.com changes to mynewsite.com
  • Changes to a website’s top level domain
    • e.g. mysite.com changes to mysite.net

The aim of a SEO migration is to ensure that the SEO value of web pages on a company’s current website are transferred to the new version of the website without a resulting loss of website traffic or leads. 

A thorough website SEO migration plan and comprehensive search engine optimisation strategy is the key to a smooth migration process. When sites migrate, companies risk losing;

  • Your current search rankings
  • Loss of inbound link SEO value
  • Loss of traffic to your website
  • Decrease in revenue as a result of a decrease in the conversion rate
What if a Migration is not performed?
  • 404 Errors in Search Engine Results
    • If we launched a new website and decided to change the URL of the /about-us page on the new site to just /about, all the relevant pages indexed in Google and other search engines would show a 404 error and drop out of the rankings.
  • Loss of SEO Value from Inbound Links
    • If the old page no longer exists, all SEO value to that page from high value inbound links will be lost.

A proper SEO migration is a highly technical process and requires planning and expert knowledge. Help us guide you through the process and ensure your valuable organic traffic and rankings are preserved (and generally improved).

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