Digital Marketing Strategy Template: Download for Google Docs or Word
Our digital marketing strategy template is based on a combination of many different frameworks as well as years of digital strategy experience, and we..
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GDPR and Its Implications for Retargeting Advertising and Challenges in a D...
The GDPR aims to protect EU citizens' personal data, requiring companies to obtain explicit consent before collecting and processing personal data for..
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How Microsoft Office and Google Workspace Are Leveraging GPT-4 AI to Transf...
Both Microsoft and Google are rushing to implement their respective AI models into their productivity suites which will ultimately be a gamechanger fo..
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What is a Digital Audit and why is it Important?
A digital audit is essentially a comprehensive review of your organisation's digital assets and how they are performing in the context of your busines..
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The Pros and Cons of Auto Migration to Google Analytics 4 (GA4)
On 9th February 2023, Google sent out an email stating that they will be automatically configuring GA4 for users, starting in March.
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Custom Campaign Tagging in Google Analytics
If used correctly you will be able to calculate CPA (Cost-per-Acquisition) and ROMI (Return-on-Marketing-Investment) and put some very powerful insigh..
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Using Predictive Analytics To Forecast Business Performance
Predictive analytics hasn’t just changed the game for marketers, it has fundamentally reinvented it.
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Google Analytics and GDPR Compliance
On 25th May 2018, GDPR came into effect across the EU. If your company takes data privacy seriously and is using Google Analytics at the very least to..
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