Maximising Business Growth: Mastering Customer Lifetime Value in Marketing

This article delves into the concept of Customer Lifetime Value (CLV), providing insights into its calculation, significance, and practical applicatio..

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Exploring GA4 in 2024: Key Trends and Innovations in Google Analytics

Exploring GA4 in 2024: Key Trends and Innovations in Google Analytics

This article explores the significant advancements in Google Analytics 4 (GA4) in 2024, highlighting its enhanced machine learning capabilities, predi..

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Interaction-to-Next-Paint (INP) – Core Web Vitals Update March 2024

Interaction-to-Next-Paint (INP) – Core Web Vitals Update March 2024

Explore the importance of INP in web performance. Learn how to measure and optimise INP for a better user experience. Understand the challenges and so..

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How to Save Important GA3 Historical Data – July 2024 Deadline

How to Save Important GA3 Historical Data – July 2024 Deadline

This comprehensive guide explores effective methodologies to save GA3 historical data as the July 2024 deadline approaches. It delves into manual and..

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TCF 2.2 – What Webmasters & Marketers Need to Know

TCF 2.2 – What Webmasters & Marketers Need to Know

Explore the transformative impact of TCF 2.2 on digital analytics and privacy. Dive deep into strategic insights, technical evolutions, and compliance..

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Navigating the GA4 User Interface – A Comprehensive Guide for Marketers

Navigating the GA4 User Interface – A Comprehensive Guide for Markete...

Uncover the innovative functionalities of Google Analytics 4 (GA4) with our in-depth guide. Navigate through the redesigned user interface, understand..

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The Digital Marketing Jobs Market in Ireland in 2023

The Digital Marketing Jobs Market in Ireland in 2023

Explore an extensive guide to digital marketing jobs in Ireland, covering roles like Content Marketing Executive, SEO Specialist, UX Designer, and mor..

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Digital Marketing Strategy Template: Download for Google Docs or Word

Digital Marketing Strategy Template: Download for Google Docs or Word

Our digital marketing strategy template is based on a combination of many different frameworks as well as years of digital strategy experience, and we..

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