Latest Digital Advertising Insights

We have curated and collected our thoughts, opinions and musings on the latest trends and insights in the digital marketing world.

Protecting Your Business From Data Breaches

The number of data breaches divulged to the DPC (Data Protection Commission) soared by over 70% in 2018 with the introduction of the new data protecti..

Augmented Reality: Future Trend or Passing Gimmick?

Augmented reality is quickly becoming one of the hottest trends in marketing. A 2018 Deloitte report found that almost 90% of companies with annual re..

The Ultimate Digital Marketing Glossary of Terms

Digital Marketing can sometimes be a daunting area to do business in no matter what level of expertise you hold as the field is constantly shifting an..

Social Mobile Local – Integrating Mobile and Social Media Marketing

Claire Hyland, a mobile marketing specialist with expertise in developing and managing mobile campaigns from an agency perspective discussed the adver..

Writing Digital Marketing Content – Engaging a new type of Audience

Writing for the web has evolved into a distinct style when compared to traditional media, such as books, magazines and newspapers.

Display Advertising – Attribution and Conversion

This seminar, from the Smurfit Seminar Series, was split into two parts; the first part was delivered by Damien Blake, Strategic Partner Manager with..