Define Your Audience and Targeting in Digital Marketing – 2023 Guide
Learn how to conduct effective audience research and develop user personas for your digital marketing campaigns in this comprehensive guide. With insi..
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Digital Marketing Strategy Template: Download for Google Docs or Word
Our digital marketing strategy template is based on a combination of many different frameworks as well as years of digital strategy experience, and we..
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Maximise Your YouTube Advertising Success: Proven Strategies for Engaging A...
Learn how to target the right audience, choose the perfect ad format, and optimise your YouTube campaigns for maximum engagement and ROI.
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GDPR and Its Implications for Retargeting Advertising and Challenges in a D...
The GDPR aims to protect EU citizens' personal data, requiring companies to obtain explicit consent before collecting and processing personal data for..
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What is a Digital Audit and why is it Important?
A digital audit is essentially a comprehensive review of your organisation's digital assets and how they are performing in the context of your busines..
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Google Premier Partner Agency Achieved for 2023
Partnership that drives success. Digital Strategy Consultants has been recognised by Google as being in the top 3% of partner agencies in Ireland for..
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Weapons of Mass Disruption – The Impact of AI Chatbots on Search-Base...
There is a growing concern that chatbots may undermine traditional search-based advertising models, disrupting the ZMOT journey and will ultimately da..
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The New Consumer-Centric Branding Paradigm
Branding has undergone a number of evolutionary steps in the last hundred years; from its initial state as a statement of quality and authenticity in..
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