Define Your Audience and Targeting in Digital Marketing – 2023 Guide

Learn how to conduct effective audience research and develop user personas for your digital marketing campaigns in this comprehensive guide. With insi..

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Digital Marketing Strategy Template: Download for Google Docs or Word

Digital Marketing Strategy Template: Download for Google Docs or Word

Our digital marketing strategy template is based on a combination of many different frameworks as well as years of digital strategy experience, and we..

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Maximise Your YouTube Advertising Success: Proven Strategies for Engaging Ads and Increased ROI

Maximise Your YouTube Advertising Success: Proven Strategies for Engaging A...

Learn how to target the right audience, choose the perfect ad format, and optimise your YouTube campaigns for maximum engagement and ROI.

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GDPR and Its Implications for Retargeting Advertising and Challenges in a Data-Driven Landscape

GDPR and Its Implications for Retargeting Advertising and Challenges in a D...

The GDPR aims to protect EU citizens' personal data, requiring companies to obtain explicit consent before collecting and processing personal data for..

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What is a Digital Audit and why is it Important?

What is a Digital Audit and why is it Important?

A digital audit is essentially a comprehensive review of your organisation's digital assets and how they are performing in the context of your busines..

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Google Premier Partner Agency Achieved for 2023

Google Premier Partner Agency Achieved for 2023

Partnership that drives success. Digital Strategy Consultants has been recognised by Google as being in the top 3% of partner agencies in Ireland for..

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Weapons of Mass Disruption – The Impact of AI Chatbots on Search-Based Advertising Models

Weapons of Mass Disruption – The Impact of AI Chatbots on Search-Base...

There is a growing concern that chatbots may undermine traditional search-based advertising models, disrupting the ZMOT journey and will ultimately da..

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The New Consumer-Centric Branding Paradigm

The New Consumer-Centric Branding Paradigm

Branding has undergone a number of evolutionary steps in the last hundred years; from its initial state as a statement of quality and authenticity in..

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