What is a Digital Audit and why is it Important?
A digital audit is essentially a comprehensive review of your organisation's digital assets and how they are performing in the context of your busines..
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Google Premier Partner Agency Achieved for 2023
Partnership that drives success. Digital Strategy Consultants has been recognised by Google as being in the top 3% of partner agencies in Ireland for..
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Weapons of Mass Disruption – The Impact of AI Chatbots on Search-Base...
There is a growing concern that chatbots may undermine traditional search-based advertising models, disrupting the ZMOT journey and will ultimately da..
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The New Consumer-Centric Branding Paradigm
Branding has undergone a number of evolutionary steps in the last hundred years; from its initial state as a statement of quality and authenticity in..
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The Importance of Colour in UX and Marketing
Colour has always had an important, yet often poorly understood, role in marketing. Brands can build their entire personality around a particular colo..
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Custom Campaign Tagging in Google Analytics
If used correctly you will be able to calculate CPA (Cost-per-Acquisition) and ROMI (Return-on-Marketing-Investment) and put some very powerful insigh..
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Optimising your Online Funnel for Maximum Conversions
Need help generating leads? Read on to learn more about the importance of keeping your business funnel flowing with a constant stream of leads.
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The Rise of the Chatbot
Nowadays, many customers prefer to search for products online and check their availability and price before going to the physical store.
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