How to Fight the Google Analytics Referral Spam Issue
Referral spam occurs when your website gets traffic from unusual Bot and suspicious referrals and this traffic is recorded in Google Analytics, invali..
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Social Mobile Local – Integrating Mobile and Social Media Marketing
Claire Hyland, a mobile marketing specialist with expertise in developing and managing mobile campaigns from an agency perspective discussed the adver..
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Writing Digital Marketing Content – Engaging a new type of Audience
Writing for the web has evolved into a distinct style when compared to traditional media, such as books, magazines and newspapers.
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Display Advertising – Attribution and Conversion
This seminar, from the Smurfit Seminar Series, was split into two parts; the first part was delivered by Damien Blake, Strategic Partner Manager with..
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