Latest Industry Insights

We have curated and collected our thoughts, opinions and musings on the latest trends and insights in the digital marketing world.

How to Fight the Google Analytics Referral Spam Issue

Referral spam occurs when your website gets traffic from unusual Bot and suspicious referrals and this traffic is recorded in Google Analytics, invali..

How to Remove Referral Spam from your Google Analytics data using Advanced ...

A common proposed solution to prevent referral spam infecting your Google Analytics data is to create a filter. The only issue with this method is tha..

Social Mobile Local – Integrating Mobile and Social Media Marketing

Claire Hyland, a mobile marketing specialist with expertise in developing and managing mobile campaigns from an agency perspective discussed the adver..

Writing Digital Marketing Content – Engaging a new type of Audience

Writing for the web has evolved into a distinct style when compared to traditional media, such as books, magazines and newspapers.

Big Data for Marketers – How your Decision Making Process is Changing

Big Data for Marketers - How your Decision Making Process is Changing

Security Issues in E-Commerce

E-Commerce is defined as the buying and selling of products or services over electronic systems such as the Internet and to a lesser extent, other com..

Display Advertising – Attribution and Conversion

This seminar, from the Smurfit Seminar Series, was split into two parts; the first part was delivered by Damien Blake, Strategic Partner Manager with..

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