Latest Industry Insights

We have curated and collected our thoughts, opinions and musings on the latest trends and insights in the digital marketing world.

Protecting Your Business From Data Breaches

The number of data breaches divulged to the DPC (Data Protection Commission) soared by over 70% in 2018 with the introduction of the new data protecti..

The Rise of the Chatbot

Nowadays, many customers prefer to search for products online and check their availability and price before going to the physical store.

Augmented Reality: Future Trend or Passing Gimmick?

Augmented reality is quickly becoming one of the hottest trends in marketing. A 2018 Deloitte report found that almost 90% of companies with annual re..

The Ultimate Digital Marketing Glossary of Terms

Digital Marketing can sometimes be a daunting area to do business in no matter what level of expertise you hold as the field is constantly shifting an..

Optimising Your Website for Voice Search

With voice search gaining in popularity, it is vital for businesses to adapt to the changing digital landscape.

Using Predictive Analytics To Forecast Business Performance

Predictive analytics hasn’t just changed the game for marketers, it has fundamentally reinvented it.

Google Analytics and GDPR Compliance

On 25th May 2018, GDPR came into effect across the EU. If your company takes data privacy seriously and is using Google Analytics at the very least to..

What Digital Marketers Can Learn From The Chrome Ad-Block

Google has introduced a significant update to Chrome with the latest version. Launched on February 15, 2018, the latest

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