Latest Industry Insights

We have curated and collected our thoughts, opinions and musings on the latest trends and insights in the digital marketing world.

Using Predictive Analytics To Forecast Business Performance

Predictive analytics hasn’t just changed the game for marketers, it has fundamentally reinvented it.

Google Analytics and GDPR Compliance

On 25th May 2018, GDPR came into effect across the EU. If your company takes data privacy seriously and is using Google Analytics at the very least to..

What Digital Marketers Can Learn From The Chrome Ad-Block

Google has introduced a significant update to Chrome with the latest version. Launched on February 15, 2018, the latest

Cybersecurity Update – Google Makes HTTPS Mandatory

There is a good chance, beginning in October 2017, visitors to your website might see it being flagged as an unsafe environment.

How to Fight the Google Analytics Referral Spam Issue

Referral spam occurs when your website gets traffic from unusual Bot and suspicious referrals and this traffic is recorded in Google Analytics, invali..

How to Remove Referral Spam from your Google Analytics data using Advanced ...

A common proposed solution to prevent referral spam infecting your Google Analytics data is to create a filter. The only issue with this method is tha..

Social Mobile Local – Integrating Mobile and Social Media Marketing

Claire Hyland, a mobile marketing specialist with expertise in developing and managing mobile campaigns from an agency perspective discussed the adver..

Writing Digital Marketing Content – Engaging a new type of Audience

Writing for the web has evolved into a distinct style when compared to traditional media, such as books, magazines and newspapers.

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