Latest Industry Insights

We have curated and collected our thoughts, opinions and musings on the latest trends and insights in the digital marketing world.

Top Digital Marketing Trends for 2023

In 2023, we can expect to see some exciting developments in the field, as marketers continue to find new ways to reach and engage with consumers. Here..

The New Consumer-Centric Branding Paradigm

Branding has undergone a number of evolutionary steps in the last hundred years; from its initial state as a statement of quality and authenticity in..

Why Business Leaders Need to be Thinking Digital to Ensure Survival

The unquestionable advantages of digital marketing have led to its continued rise in strategic importance within organisations, taking marketing budge..

The Importance of Colour in UX and Marketing

Colour has always had an important, yet often poorly understood, role in marketing. Brands can build their entire personality around a particular colo..

Custom Campaign Tagging in Google Analytics

If used correctly you will be able to calculate CPA (Cost-per-Acquisition) and ROMI (Return-on-Marketing-Investment) and put some very powerful insigh..

Optimising your Online Funnel for Maximum Conversions

Need help generating leads? Read on to learn more about the importance of keeping your business funnel flowing with a constant stream of leads.

Protecting Your Business From Data Breaches

The number of data breaches divulged to the DPC (Data Protection Commission) soared by over 70% in 2018 with the introduction of the new data protecti..

The Rise of the Chatbot

Nowadays, many customers prefer to search for products online and check their availability and price before going to the physical store.

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