Why Business Leaders Need to be Thinking Digital to Ensure Survival
The unquestionable advantages of digital marketing have led to its continued rise in strategic importance within organisations, taking marketing budge..
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The Importance of Colour in UX and Marketing
Colour has always had an important, yet often poorly understood, role in marketing. Brands can build their entire personality around a particular colo..
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Custom Campaign Tagging in Google Analytics
If used correctly you will be able to calculate CPA (Cost-per-Acquisition) and ROMI (Return-on-Marketing-Investment) and put some very powerful insigh..
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Optimising your Online Funnel for Maximum Conversions
Need help generating leads? Read on to learn more about the importance of keeping your business funnel flowing with a constant stream of leads.
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Protecting Your Business From Data Breaches
The number of data breaches divulged to the DPC (Data Protection Commission) soared by over 70% in 2018 with the introduction of the new data protecti..
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The Rise of the Chatbot
Nowadays, many customers prefer to search for products online and check their availability and price before going to the physical store.
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Augmented Reality: Future Trend or Passing Gimmick?
Augmented reality is quickly becoming one of the hottest trends in marketing. A 2018 Deloitte report found that almost 90% of companies with annual re..
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The Ultimate Digital Marketing Glossary of Terms
Digital Marketing can sometimes be a daunting area to do business in no matter what level of expertise you hold as the field is constantly shifting an..
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