Latest Digital Advertising Insights

Keyword research is the process of finding and analysing the words and phrases that people use to search for information online. By understanding what..

Both Microsoft and Google are rushing to implement their respective AI models into their productivity suites which will ultimately be a gamechanger fo..

A digital audit is essentially a comprehensive review of your organisation's digital assets and how they are performing in the context of your busines..

Many companies overlook the importance of SEO for creating a sustainable, cost-effective and high-quality traffic acquisition model and leave it to th..

Google My Business is a free tool from Google that helps business owners manage their online presence across the search engine and offers great impact..

There is a growing concern that chatbots may undermine traditional search-based advertising models, disrupting the ZMOT journey and will ultimately da..

The importance of Hreflang, Canonical link Tags, and multilingual sites in today's globalised digital landscape cannot be overstated.