Digital marketing evolved tremendously in 2017. Now, with technological advancements and evolved online habits of the modern “Netizen”, marketers will need to look out for trends that affect their initiatives and will soon realise that mobile as a platform cannot be ignored anymore. We’ve compiled a list of trends that
Battle Of The Brands – AdWords’ New Features
Holiday shopping period has arrived and so begins the battle of the brands. Thousands of brands have started investing in PPC advertising to promote their brand, product and sale. With limited space on a screen, advertisers are already using vigorous bid strategies to target those looking to get online shopping done.
Security Issues in E-Commerce
by Eamonn O’Raghallaigh E-Commerce is defined as the buying and selling of products or services over electronic systems such as the Internet and to a lesser extent, other computer networks. It is generally regarded as the sales and commercial function of eBusiness. There has been a massive increase in the