Profile
Neil leads advertising and SEO functions within the organisation, with responsibility for campaign planning, search strategy, auditing, migrations and ongoing optimisation.
He has strong hands-on expertise across search, display and social advertising, alongside advanced SEO implementation and performance management. Neil helps clients improve visibility, demand capture and overall digital performance through a practical, results-focused approach. He holds an MSc in Digital Marketing Strategy from Trinity College Dublin and a Bachelor’s degree in Psychiatric Nursing.
Areas of expertise
- paid search
- display and social advertising
- SEO audits
- technical SEO
- SEO migrations
- campaign planning
Insights by Neil Chevalier
Authored and reviewed insights will be drawn from the governed authorship relationships.
European Accessibility Act: A Practical Digital Compliance Guide for Businesses
The European Accessibility Act is implemented through Directive (EU) 2019/882 and national legislation. From 28 June 2025, covered products and services placed on the EU market or provided to consumers must meet applicable accessibility requirements, subject to defined transitional arrangements and exemptions. Relevant services include ecommerce, consumer banking, electronic communications, e-books and parts of passenger-transport and audiovisual-access services. For digital teams, the practical requirement is to understand whether a service is in scope, identify the complete customer journey, test websites, apps, documents, authentication, payments and support processes, document decisions and remediate barriers. WCAG is an important web-accessibility reference, but compliance should not be reduced to a single automated score or an unsupported claim of “WCAG compliance”.
Voice Search and Advertising: What Is Real, What Is Hype and What to Prepare For
Voice is a durable interface for conversational and local discovery, but it has not created one predictable voice-advertising market. Brands should maintain accurate business information, write clear spoken-language answers, test audio experiences and evaluate real platform opportunities individually.
Google Partner and Premier Partner Status: What It Means for Advertisers
Google Partner status indicates that a participating company meets current programme requirements relating to performance, spend and certifications. Premier Partner status is awarded annually to companies in the top tier of participating partners within a country, based on additional factors. The badge is a useful credential but not a guarantee of campaign performance, strategic fit or client outcomes.