Federico is director and partner in Digital Strategy Consultants and a digital analytics specialist with a high degree of technical expertise in the development of data and analytics solutions for clients. Federico has over 10 years hands-on practical experience in analytics systems development and is responsible for all things technical in the organisation. Federico’s expertise spans google analytics, e-commerce analytics implementation, google tag manager, data collection, server-side tracking, attribution modelling and is expert in the new google analytics 4 instance. Federico approaches technical projects in a methodical manner and applies the latest thinking and best practice to the tracking and measurement solutions he deploys.