Profile
Eamonn is a digital strategist, educator and consultant with over 20 years of experience in digital marketing leadership. He leads the research and strategy function within Digital Strategy Consultants, with responsibility for audit, strategic planning, project direction and high-level digital consultancy.
He combines academic depth with practical commercial experience, helping organisations make smarter digital decisions in complex environments. Eamonn holds a PhD in Digital Marketing from Trinity College Dublin, an MSc in Neuroscience from RCSI, an MSc in Digital Marketing from UCD Smurfit, and undergraduate degrees in Pharmacology and E-Business. He is a Teaching Fellow in Digital Marketing and AI at Trinity College Dublin and was elected a Fellow of the Chartered Institute of Marketing in 2016.
Areas of expertise
- digital strategy
- AI and digital marketing
- audience and market research
- SEO and AI search
- governance and responsible AI
- training and executive education
Insights by Eamonn O’Raghallaigh
Authored and reviewed insights will be drawn from the governed authorship relationships.
Generative Engine Optimisation and H-E-E-A-T: A Critical Guide to AI Search Readiness
GEO is best treated as a practical extension of search, content and reputation work—not a controllable formula for AI citations. Make important facts clear, support claims with evidence, keep entity information consistent and measure representative queries without promising deterministic visibility.
ARTISAN Framework: Mastering Prompt Engineering for LLMs
The ARTISAN framework was developed to turn vague requests into structured professional briefs. It asks the user to define the audience, role, task, instructions, style, assumptions and next step, making the output easier to review and refine. Its value comes from disciplined context and evaluation, not from treating the acronym as a universal prompt formula.
Artificial Intelligence in Higher Education: A Practical Guide for Institutions in Ireland and the EU
Higher-education institutions should treat generative AI as an institution-wide capability and governance issue rather than as a single teaching tool. A responsible approach begins with clear educational and operational purposes, approved tools and data boundaries, transparent rules for students and staff, redesigned assessment where necessary, role-based AI literacy, source verification and documented human oversight. Institutions in Ireland and the EU also need to account for GDPR, copyright, consumer and equality obligations, contractual commitments and the phased application of the EU AI Act. The goal is not unrestricted adoption or blanket prohibition; it is controlled use aligned with learning, research and service outcomes.