Latest Industry Insights

We have curated and collected our thoughts, opinions and musings on the latest trends and insights in the digital marketing world.

Google Core Algorithm Update March 2024 | Analysis & Impact

March 2024 brought significant news with a wide-scale culling of poor quality, spammy websites, many of which heavily relied on AI-generated content...

Navigating the Future of Digital Accessibility: Preparing for EAA 2025

As the European Accessibility Act (EAA) 2025 approaches, organisations must proactively enhance their digital accessibility. This guide outlines criti..

Voice Activated: Exploring Voice Search Possibilities for Advertising

This article delves into the rapidly evolving world of voice search technology and its potential impact on the advertising industry. It highlights the..

WordPress Security in 2024: Advanced Strategies to Protect Your Website

This article delves into advanced WordPress security strategies for 2024, covering topics like blockchain technology, Headless WordPress, green web de..

Digital Health Check: Leveraging SEO Audits for Strategic Digital Transform...

Explore the pivotal role of SEO audits in digital marketing. Our article delves into how advanced audit elements provide insights for competitive stra..

Mastering Attribution Models in Google Analytics for Enhanced Marketing Ins...

This article delves into the intricacies of attribution models in Google Analytics, offering a comprehensive guide for marketers seeking to enhance th..

Performance Max Ads vs. Traditional Campaigns in Google Ads: A Comparative ...

This article provides a detailed comparison between Performance Max Ads and Traditional Campaigns in Google Ads. It covers the evolution of Google Ads..

Navigating Google’s Privacy Sandbox: B2B Marketing Without Third-Part...

This article delves into the changes ushered in by Google Chrome's Privacy Sandbox initiative, focusing on its impact on B2B digital marketing. It dis..

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