Search & Display Advertising

Search and display advertising are the two most commonly used methods and are powerful ways to get your brand across to customers. Search helps target users in real time as they are researching, while display advertising aids in creating awareness and maintain recall thus maximising reach while still providing laser targeting capabilities

Remarketing

Remarketing is effective in targeting those who have already shown signs of strong interest. Remarketing creates and maintains brand recall in potential customers’ minds. Remarketing is effective as the ads are shown to those who have previously engaged with your audience thus presenting your offering at a time of high conversion intent

Native Advertising

Native advertising is a rapidly emerging digital advertising format where advertiser-sponsored content is designed to intermingle with editorial content on publisher websites. As the ads are shown during times of strong intent, the ads have a record of being received well

Data Driven Benefit

Digital advertising provides marketers with the distinct advantage of being highly measurable and data-driven. Marketers are provided with multi-level measuring capabilities allowing them to analyse performance. Additionally, a large amount of data means marketers can further fine-tune their advertising by making informed decisions.

Category: