Trinity Business School engaged us to optimise their student acquisition strategy. We developed a comprehensive multi-channel digital strategy which supported the use of data, involved regular performance reporting to build detailed lead generation forecast models and the development of an attribution model. This model helped us to achieve a more effective and optimised acquisition strategy.
increase in web traffic sessions
increase in page views
decrease in bounce rate
Trinity Business School’s student acquisition strategy is built on a combination of recruitment events, partnerships and both offline & online marketing campaigns. The goal was to build a comprehensive digital marketing strategy that would help optimise the efforts undertaken to improve the acquisition initiatives.
We developed a multi-channel strategy involving AdWords, Facebook, Twitter and Native (Outbrain) to help the school improve acquisition efforts.
The regular reporting and analysis conducted allowed us to collect data and create detailed forecast models for lead generation which underwent continuous improvement for accuracy.
Through data, insights, industry knowledge and digital research, we built an attribution model that enables Trinity Business School to understand the impact of web traffic generated through their advertising. We ensured that every campaign was accompanied by data visualisation tools to better understand ROI and improve future campaign performance.
Our use of data and precision planning paid off. Our campaign efforts increased web traffic sessions by 14% and the number of page views by almost 60%.
Our use of an integrated multi-channel strategy to enable precision targeting enabled us to succeed in decreasing the bounce rate of the website by over 25% indicating the increase in traffic consists of quality leads.