In this data driven digital marketing case study, a summer campaign strategy was developed for Riverdance using data and insights derived from a pilot campaign. This data driven approach allowed us to exceed all goals for the advertising campaign.
increase in return on investment
decrease in advertising spend
increase in revenue
Using Riverdance’s paid advertising platforms such as PPC and Social Advertising, we aimed to increase revenue and transactions for the year 2017. Furthermore, we aimed to achieve our revenue & transaction KPI’s while optimising ad spend to achieve a positive ROI.
In order to execute the campaign in a manner that achieves the goals of a high ROI while optimising on cost to increase revenue, the summer campaign was strategically planned, executed and monitored according to data and intelligence gained from the pilot campaign. A multi-channel approach, using platforms proven to work for Riverdance and allocating expenses, we managed to achieve and exceed the goals set.
Target audience through paid channels that are proven to work for Riverdance.
The data driven approach employed in this project makes the Riverdance campaign one of the most successful advertising campaigns we have executed. The use of key data and insights to develop and execute a strategy for the summer campaign ensured that we exceeded the KPIs set by the client.
We managed to raise conversions and revenue by 4% and 4.5% respectively, while also decreasing ad spend by 12% and achieving a ROI of 2,348% (20% increase from last year).