SUCCESS STORY

THE GOAL

The complete transformation of a vast digital ecosystem through a comprehensive long term digital strategy to drive client leads and candidate acquisition.

THE SOLUTION

We developed a three-year comprehensive digital strategy to give Cpl’s digital footprint and ecosystem a complete overhaul. As part of the first phase, through technical and UX consultancy we designed and developed their websites. This included a parent site and numerous localised sites. Through the CMS, we used advanced recommendation and personalisation technologies to provide a bespoke experience to the user based on their behaviour on the site and implicit preferences. As part of the second phase, we are currently engaged with Cpl in executing an international multilingual SEO strategy to increase overall rankings in each target market in line with our formulated strategy.

THE RESULT

Our redesign and rebuild of the complete Cpl web presence helped them to win the best in B2B awards in the Spiders X 2018 - Ireland's leading technology awards.

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