What is a Digital Audit and why is it Important?

A digital audit is essentially a comprehensive review of your organisation's digital assets and how they are performing in the context of your busines..

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The Pros and Cons of Auto Migration to Google Analytics 4 (GA4)

The Pros and Cons of Auto Migration to Google Analytics 4 (GA4)

On 9th February 2023, Google sent out an email stating that they will be automatically configuring GA4 for users, starting in March.

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Custom Campaign Tagging in Google Analytics

Custom Campaign Tagging in Google Analytics

If used correctly you will be able to calculate CPA (Cost-per-Acquisition) and ROMI (Return-on-Marketing-Investment) and put some very powerful insigh..

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Using Predictive Analytics To Forecast Business Performance

Using Predictive Analytics To Forecast Business Performance

Predictive analytics hasn’t just changed the game for marketers, it has fundamentally reinvented it.

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Google Analytics and GDPR Compliance

Google Analytics and GDPR Compliance

On 25th May 2018, GDPR came into effect across the EU. If your company takes data privacy seriously and is using Google Analytics at the very least to..

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How to Fight the Google Analytics Referral Spam Issue

How to Fight the Google Analytics Referral Spam Issue

Referral spam occurs when your website gets traffic from unusual Bot and suspicious referrals and this traffic is recorded in Google Analytics, invali..

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How to Remove Referral Spam from your Google Analytics data using Advanced Segments

How to Remove Referral Spam from your Google Analytics data using Advanced ...

A common proposed solution to prevent referral spam infecting your Google Analytics data is to create a filter. The only issue with this method is tha..

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Big Data for Marketers – How your Decision Making Process is Changing

Big Data for Marketers – How your Decision Making Process is Changing

Big Data for Marketers - How your Decision Making Process is Changing

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