Digital Marketing Strategy

One of the most important facets of growing your online presence is the development of an effective integrated Digital Marketing Strategy

Digital Marketing Strategy Process

We have developed a logical and intelligent process for creating ground-breaking digital strategies for our clients
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Discover your Digital Potential

The commonest mistake most companies make is to just rush headfirst into digital marketing. Detailed research and planning are required to get the most out of digital marketing in today’s world.
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Understand your Current Situation

Knowing the key factors involved in generating leads online, we perform an initial audit of your digital environment in order to understand if you are taking full advantage of digital marketing activities to maximise lead generation.
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Set and Refine Your Objectives

A critical foundation to any digital strategy is the identification and prioritization of key objectives and goals from the outset. It is essential to clearly define the end goal of the strategy to ensure this can be reached without any obstacles.
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Understand your Audience

Profiling and segmenting your target audience is essential to developing a sustainable, usable and effective website which will engage candidates and generate leads from prospective clients.
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Market and Competitor Analyses

Studying your market and the competitive landscape will also be important to developing an effective digital strategy which serves the current environment.
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Develop your Digital Strategy

We deliver a digital marketing strategy framework which outlines the finding from the research and the proposed strategy moving forward, broken down into the key strategic areas.
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Insights Acquired From Your Strategy Framework

Your strategy document will deliver actionable insights to your business in areas such as
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Channel Strategy

A critical success factor in driving reach, engagement and revenue will be a discrete understanding of what channels drive conversions and positive ROI

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Content Strategy

Understanding what content drives lead engagement will optimise both the acquisition and consideration phases of the sales funnel.

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Conversion Strategy

Understanding how to optimise the conversion of your target audience will increase leads and sales through better customer journeys

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Measurement Strategy

Understanding the most appropriate key performance indicators and metrics to measure will ensure you have access to the right insights for success

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Social Strategy

Gaining insights on how to access, engage and nurture your target audience through social media will build trust, loyalty and sharing.

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Engagement Strategy

Gaining insights into communication preferences, timing and logical workflows will build better communities and lead pipelines

We Help You Execute The Strategy

Once the strategy is developed we assist you in executing the strategy using the following tactics
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Website Redevelopment

Getting your website developed to best practice standards is a critical first step in deploying an integrated digital strategy.Read More »
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Digital Advertising

Drive qualified and targeted traffic to your website with PPC, display, social and advanced remarketing campaigns.Read More »
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Search Engine Optimisation

Improve and retain your visibility in the search engines with a strong technical SEO and content strategy from a Google Partner.Read More »
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Social Media Marketing

Access the power of social media referrals and customer engagement with the added benefits of access niche networks, branding exposure and increased online visibility.Read More »
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Conversion Rate Optimisation

Capture online leads and drive business development using best practice lead generation and conversion optimisation tactics.Read More »
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Digital Analytics & Reporting

Let the power of digital analytics make you a data-driven organisation driving profits and ROI though analytics insights.Read More »

We are Your Digital Strategy Experts

Intelligence-Led Strategy That Works
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+353 1 5311444 / 1 5311333

Phone

Unit 3, Digital Depot, The Digital Hub

Office

info@digitalstrategy.ie

Email