29 May

Google Analytics and GDPR Compliance

GDPR | Google Analytics

On 25th May 2018, GDPR came into effect across the EU. If your company takes data seriously and is using Google Analytics at the very least to improve and optimise your advertising and outreach initiatives, you should be taking GDPR seriously and actively work towards compliance. The regulation has the

27 Feb

Google Shopping Ads have finally made it to Ireland

Google has recently rolled out their advertising solution for online retailers in Ireland, which is called Google Shopping. This solution first appeared in 2004, and since then it has left a significant mark in the world of e-commerce. How does it work exactly? Let’s assume you are looking for snowboards