29 Mar
2018

What Digital Marketers Can Learn From The Chrome Ad-Block

Google Chrome | Ad Block | Digital Strategy

Google Chrome Ad-block Update Google has introduced a significant update to Chrome with the latest version. Launched on February 15, 2018, the latest version of Google Chrome (the world’s most popular web browser) comes with built-in features that block certain ads from appearing, with the intention of providing a better

02 Nov
2017

Twitter – 280 Character Experiment

Twitter | 280 Characters | Social Media Marketing | Digital Strategy Consultants

  On September 26, 2017, Twitter in a surprise announcement revealed an ongoing experiment wherein select accounts were given early access to an increased character count to 280 and stated that this character count change would be standardised for everyone if the experiment proved to be successful.┬áSo far we have

08 Jun
2015

The New Consumer-Centric Branding Paradigm

By Eamonn O Raghallaigh Branding has undergone a number of evolutionary steps in the last hundred years; from its initial state as a statement of quality and authenticity in product-based branding, to the communication of concepts and ideas in the latter part of the 20th century, and finally to its