29 May

Google Analytics and GDPR Compliance

GDPR | Google Analytics

On 25th May 2018, GDPR came into effect across the EU. If your company takes data seriously and is using Google Analytics at the very least to improve and optimise your advertising and outreach initiatives, you should be taking GDPR seriously and actively work towards compliance. The regulation has the

20 Jan

Why Business Leaders Need to be Thinking Digital to Ensure Survival

  Digital is Quickly Becoming the new “Traditional” for Marketers The unquestionable advantages of digital marketing have led to its continued rise in strategic importance within organisations, taking marketing budget share and operational resources from traditional channels. Many strategic leaders understand it’s importance, but not the exact reasons why, so