Knowledge Hub

Keep up to date with the latest trends and knowledge in the Digital Marketing space
08 Jun
2015

The New Consumer-Centric Branding Paradigm

By Eamonn O Raghallaigh Branding has undergone a number of evolutionary steps in the last hundred years; from its initial state as a statement of quality and authenticity in product-based branding, to the communication of concepts and ideas in the latter part of the 20th century, and finally to its

08 Jun
2015

Security Issues in E-Commerce

by Eamonn O’Raghallaigh E-Commerce is defined as the buying and selling of products or services over electronic systems such as the Internet and to a lesser extent, other computer networks. It is generally regarded as the sales and commercial function of eBusiness. There has been a massive increase in the