Google has recently rolled out their advertising solution for online retailers in Ireland, which is called Google Shopping. This solution first appeared in 2004, and since then it has left a significant mark in the world of e-commerce. How does it work exactly? Let’s assume you are looking for snowboards
Why Business Leaders Need to be Thinking Digital to Ensure Survival
Digital is Quickly Becoming the new “Traditional” for Marketers The unquestionable advantages of digital marketing have led to its continued rise in strategic importance within organisations, taking marketing budget share and operational resources from traditional channels. Many strategic leaders understand it’s importance, but not the exact reasons why, so
How to Fight the Google Analytics Referral Spam Issue
Referral spam occurs when your website gets traffic from unusual Bot and suspicious referrals and this traffic is recorded in Google Analytics, invalidating the account data (for example, increasing the number of total visits). These data must be deleted from Google Analytics, here’s how. Bots are programs designed to automatically perform
How to Remove Referral Spam from your Google Analytics data using Advanced Segments
A common proposed solution to prevent referral spam infecting your Google Analytics data is to create a filter. The only issue with this method is that it will start filtering the spam referrers from the moment you setup the filter, but it will not clean historical data. Instead, if you wish to clean
How to Link Google AdWords, Analytics and Webmaster Tools
Why do this? It allows for the sharing of data between Google AdWords, Google Analytics & Google Webmaster Tools Allows Google AdWords Data to be viewed and integrated with Google Analytics Allows Certain Webmaster Tools Keyword and Impression Data to be viewed in Google Analytics Allows Google Analytics Goals to
Custom Campaign Tagging in Google Analytics
Why use Custom Campaign Tags? If used correctly you will be able to calculate CPA (Cost-per-Acquisition) and ROMI (Return-on-Marketing-Investment) and put some very powerful insights in the effectiveness of the channels you are using… Purpose of tagging is to standardise the data coming into Google Analytics so that we can
Social Mobile Local – Integrating Mobile and Social Media Marketing
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The New Consumer-Centric Branding Paradigm
By Eamonn O Raghallaigh Branding has undergone a number of evolutionary steps in the last hundred years; from its initial state as a statement of quality and authenticity in product-based branding, to the communication of concepts and ideas in the latter part of the 20th century, and finally to its
Writing Digital Marketing Content – Engaging a new type of Audience
General Considerations when Writing for the Web Writing for the web has evolved into a distinct style when compared to traditional media, such as books, magazines and newspapers. According to Nielsen, users behave and read differently online, with only 16% of users reading an article word-for-word (Nielsen, 1997). Users have
How to Run Successful Facebook Campaigns – Engagement versus Likes
Finding new ways to retain consumer love… In the ‘like economy’ UCD Smurfit Seminar Series – Hubert Grealish by Eamonn O Raghallaigh Hubert Grealish, a skilled international media and communication specialist and former global head of brand communications with Diageo in their spirits business delivered a lecture on the evolution
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